**My newest cover designed by Steven Novak from Novak Illustrations
This book will be released in the May 2015 box collection - Summer Fire!
Cover designer is #6 in the list of careers many Indie authors take on when publishing their work.
In this instance, unless you are a genius with a design background, I truly believe you should hire a professional.
Let’s face it, their vision of colors, styles and understanding what works in today’s market is a whole different profession than that of a wordsmith. (don’t-cha just love that phrase??)
Okay - I know many of you slap a cover together and do it fairly well. I guess, for me, it’s like going out in public with my hair kinda fixed, my makeup kinda okay and dressed kinda nice. But I could look a whole lot better – eye-catching, stunning…. you know what I mean.
Plain and simple - it takes a different set of skills. And just because we know that we can do it ourselves, doesn't mean we should. I've seen a lot of mediocre covers and I have no doubt that the sales are reflective of that problem.
In fact, I personally know a lot of authors who did settle for less than perfection and have since redone covers and seen a rise in their sales.
I also know that when books were being sold off of shelves in bookstores and other outlets, many times what grabbed my attention long enough to have me reaching for the book was my first view of its outside.
And don’t be fooled by e-books and the internet marketing platforms. Readers still look at covers and what they see can most certainly draw them to check further into the book’s description.
And... hopefully click on that magic ‘buy’ button.
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