Saturday, December 27, 2014

Follow up on promoting ‘Tis the Season - how to make #Amazon Categories work for you.


***Part #2: My Secrets for getting ‘Tis the Season on the first page of Contemporary Romance.



On Dec 16th, I shared with you the program of promotions I used to get ‘Tis the Season to the rank #36 on Amazon. (see Part #1 on the right hand panel – My secrets for getting ‘Tis the Season from #250,000 rank to under #50 in a few days. #Amazon.



Today, as promised, I want to give you a hint on the category placement you should be following when you take on the kind of promotions I pushed. And why it’s so important.



As you recall, the BookBub promo happened on the Friday Dec 12th and I left the price at the 99cent level until the following Sunday when I upped it to $2.99.



From the beginning of my adverts Dec 10th, the collection was in these 2 categories on Amazon:
- Fiction / Holiday
- Fiction / Romance / Anthologies & Collections



On Dec 10th and 11th, before BookBub, I was showing up so well in these categories, I almost decided to stay there. I was #1 in Christmas and showing well in two other lists.


But I had made up my mind to follow this plan.


So…. the night before it was to be set up on BookBub, I purposely changed the category to be:
- Fiction / Holidays
- Romance / Contemporary



I did so based on the presumption that when the book was put out on the BB newsletter, it would sell so many copies that I would actually have a chance to appear in the top 100 of the hardest category for a romance writer. This is the preferred list for all authors writing in this genre.



Turns out, I was right to make the switch. At the high point, I ranked #36 on Amazon paid, but more important, I was on Amazon’s best-selling author list at #7 (right behind Nora Roberts at #6 yess!!!). And… I showed up on the first page of the Contemporary Romance listing!! (There is a God!!!)




Now it’s true that I didn't stay very long in that position…. think blink!! LOL But I was there long enough for the readers who buy from that list to see my book and many bought it. That small window gave me access to a whole bunch of readers I normally wouldn't get to promote to.



And if those avid romance junkies like my work, it could mean more sales down the road. Of course, I made sure my “Also author of…” page was clearly placed in the back matter with a link to my website where all my books are listed. I might add; the website conveniently has the buttons for my books to the various venues where they can also be bought.



Now, on the Sunday, Dec 14th, while the book still ranked under #1,000, I not only upped the price to $2.99 to ride the downward wave, I also changed the category again. I mean it’s okay to try and compete in the contemporary market when you have a BB pending, but even I know that I couldn't maintain that position unless my sales continued. And, sadly, they didn't at that pace.


What I do believe is this - by putting that book on three days of continuous promotions, it kept the ranking up long enough for it to hit enough queues that it maintained a place around the #3,000 level until the next weekend when I had it on another promotion – eReader Cafe .



At this time, ‘Tis the Season is still ranking at under #15,000 and I now have it in these categories:

- Fiction / Romance / Collections & Anthologies
- Juvenile Fiction / Holidays & Celebrations / Christmas & Advent



As you might have noticed, I changed one category each time so I could reach yet another group of readers
.


I also have the collection on other promotions this weekend, Friday it is on Riffle Select $40 and Saturday on Bargain Booksey $50 both with the book priced at 99cents. On the Sunday, I will again raise the price to $2.99 and try and make some money as the book moves down from the higher ranking.  


I hope this info has helped you to decide how you might like to set up your own promotions for a book you really want to push. Remember – it is about the money – of course. But to me, it’s more about the visibility, finding new readers who might become fans and giving as many people access to my work as possible. Don’t get me wrong, I have come out ahead on this maneuver. Once I subtract the costs, I've still managed to clear a couple of hundred dollars in profit, which is just fine.



You see, I think of this business like this – long term goals instead short time gains. And my long term goal is to be able to publish a book and have it sell all on its own because there are so many fans waiting to buy my work.



One day….






** A local Santa comes to give me a hug while I was ringing the bells!**

Thursday, December 18, 2014

Was I terrifed about this review? Yes!! - Did I have good reason - Oh Yeah! Together for Christmas #amazon





Okay - I've admitted to being quite terrified about the review that Jennifer Douglas was to do for my very first Christmas story (my personal favorite) Together for Christmas. And, in my mind, I had good reason.


There were two things I wasn't aware of when I joined this Advent Calendar promotion:

1. The lady didn't normally read romances and that's exactly what I write.

2. She would video her reviews in person on UTube to speak about the books.





To start with, Jennifer did reviews for me on 3 of my other books. The first review she did was for She's Not You. In this appearance on UTube, she was very straight up about the fact that she didn't normally read romances and so reviewing them was a little difficult. Then she went on to say that on the other hand, she quite liked this story. It was here I learned of her preferences but since she was positive and complimentary, I relaxed.   


Maybe I shouldn't have relaxed quite so much. I don't think she was as taken with the second book she read, Loveable Christmas Angel. This is my very best seller of all my books and I think it's because it IS such a romantic novel. The fact that it takes place in Hawaii adds to it's allure and the characters of the prickly little boy and the old-man angel do seem to resonate with the readers.


Okay - no problem! I hoped the third book would get me back into her good graces and I think it did. She had lots of positive stuff to say about Special Agent Finnegan and had me walking on clouds once again.

 
Until I remembered that the fourth book is probably the most romantic of them all - but in a much different way. You see two spirits join together in one body and deal with the coming holiday season in a comic and emotionally satisfying way. But would she get it?

 
The self-professed, non-reader of romances?

 
The person who didn't really take to the fantasy in the angel story!

 
Oh boy - you think I had trouble sleeping that night when I knew she'd be releasing her review the next day??


What do you think? Let's just say I had bleary eyes, a yawning problem and fell asleep at my desk! (that's a bit of show - not tell LOL)


**Together for Christmas is available at most venues for your convenience:

 
 



Happy Holidays!







Tuesday, December 16, 2014

My secrets for getting ‘Tis the Season from #250,000 rank to under #50 in a few days. #Amazon


Recently, I was on a huge promotion for my book ‘Tis the Season and I want to share with you some of the reasoning behind the steps I took.
I’ve always known that one single promotion for any book might give it a small blip, create a few sales - if you’re lucky - but within the same day or the next, the sales drop and the ranking follows. I’ve had that happen numerous times. And… in many cases, I never made back the investment it cost me and realized promoting could be a losing proposition.
But this time, I decided to use a huge and expensive market like BookBub $612 (including the UK portion) and then work around it. For instance, once I knew the date, I started organizing more adverts for the days leading up. I know it can be difficult. Since BookBub only plans 30 days in advance and many of the other promoters can be booked up for months, you might not get the exact one’s you want, but there are a lot of places out there to choose from.
The idea is to make sure you get your ranking as high as possible before the big guy hits. For example, my book was ranking in the #250,000 area when I began the journey. Wednesday, two days before it was to be on Book Bub, I had it on Romance E-Book Deals $22.50 and Book Booster $30.  I’d also started a book tour called Kozy up with Kris Kringle with two fabulous authors, Donna Fasano and Jackie Weger, and we were all furiously promoting the three days of that blitz. I featured two books in that event – ‘Tis the Season and Special Agent Finnegan.
On the Thursday, I set up 'Tis the Season on the silver option with OHFB $75 (One Hundred Free Books) and Read Cheaply $0 
Then came the big day! I was lucky to get BookBub’s date on a Friday, Dec 12th. That day, I was all over Facebook and putting the book over the better sites where they accept blatant selling posts. Three of the best ones are:
I also scheduled mega tweets, so there were a lot floating around. And…my blog, which is hooked up with Triberr, was hopping for the three days of the Kris Kringle posts which I - of course - featured. That meant those tweets were constantly out there in twitterland.
Not wanting the tide to change too quickly, I decided that I needed to keep the momentum going and so I also set up another promotion for the day after – the bestselling day of the week – Saturday. BookSends $100 is one of my favorite places to spend my money and didn’t let me down.
Now - before my book hit BookBub, it was already ranking in the #2,000 range and that really helped it get as high as #36 YAY!!! with three #1 category places DOUBLE YAY!!! At one incredible point, I was on Amazon's best-selling list right behind Nora Roberts!! No freakin way!!! Oh Yeah!! (Next blog on what to do with your categories during this time - so check back)
 
Because I set the book up for a steady climb, my understanding is that Amazon’s algorithms will maintain the book’s leverage for longer than the one crest and it seems to be happening. On Sunday night, after midnight, the book ranked at just under #200, so I upped the price to $2.99 to ride the downward wave. Then I added a $50 Facebook Boost to my promotional push.
  
Today, it’s still at #767 and in 3 different categories so I’m very happy. I will continue to promote it through my own efforts until this coming weekend when it will be on eReader News and hopefully take off for one more trip.
 
***I must add here that I had deliberately kept the price for ‘Tis the Season at the $4.99 level right until Wednesday, which was low considering the three full-length books in the collection are regularly priced at $2.99.(Although I will admit to them being on sale most of this month for 99 cents....ahem!) But, I understand that most promoters wanted a good price drop to make the sales more captivating for their followers and I knew that it would look good to see the regular price at $4.99 dropped to 99 cents on their newsletters.
 
Don’t you just love this season!! Best book-selling month of the year!!!



 

Friday, December 12, 2014

Following his Heart by Donna Fasano #Rafflecopter @DonnaFaz



Following His Heart
by Donna Fasano
Series: Ocean City Boardwalk, #1
Genre: Contemporary Romance
Release Date: December 12, 2014



Sara Carson is a 30-something widow with a busy life. Two fun-loving best friends, a caring mom who needs her, and a thriving sweet shop. What more could a woman want? But when the ancient plumbing in her shop springs a leak and a gorgeous, dark-eyed stranger rushes to her rescue, hilarity unfolds—and Sara quickly sees exactly what she’s been missing.

Something most peculiar draws Landon Richards to Ocean City, Maryland—and to the lovely Sara. This woman touches his heart like no other, and the two of them explore the heady attraction that pulses between them. But haunting dreams have a way of encroaching on reality, and the strange phenomenon that brings these two together will also threaten to tear them apart.

This is the first book in the Ocean City Boardwalk Series, where life for three enterprising women, Sara, Heather, and Cathy, isn't just fun in the sun—love is waiting on those sandy shores!





USA Today Bestselling Author Donna Fasano has written over 30 romance and women's fiction books that have sold 4 million copies worldwide. Her books have won numerous awards and have been published in nearly 2 dozen languages.


 





Kozy up to Kris Kringle - #SALE #99cents - #Rafflecopter

Click the banner for the tour stops!


Mimi Barbour

Author, Mimi Barbour, has five romance series at this time. The Vicarage Bench, a Spirit-travel, Time-travel Series / Angels with Attitude Series – Angels Love Romance / The Vegas Series—fast-paced, thrilling and loved by readers / Elvis Series—make an Elvis Song a book, and her latest suspense series with gritty characters, constant conflicts and emotional highs and lows sharing humor on every page, The Undercover FBI series.

“Mimi says - I've taken early retirement on Vancouver Island to spend my days and many nights, hovering over my computer and spinning the stories that have been vying for my attention over the years.

My husband is supportive, drags me out to feed me and plans occasional forays into the outside world. I have a son who makes me happy I was born a woman so I could be his mom, and a niece whose family adds to my full cup of happiness.




Cherry Loaf – Favourite Xmas Recipe

13/4 cups flour
2 tsp baking powder
1/3 tsp salt
½ cup butter (I use Margarine)
1-cup sugar
3 eggs separated (beat egg whites)
1-cup maraschino cherries cut into pieces
½ cup milk
½ tsp almond flavouring

Sprinkle cherries with a little of the measured flour.
Mix like a batter cake. Soften margarine; add in sugar, flavoring and egg yolks. Then alternately add in some flour and then some milk until all has been used. Then fold beaten egg whites into the batter at the end. Mix in cherries. Bake in greased and floured loaf pan about 375 oven for 30 mins and then turn down to 350 till done approx another 20-30 mins.


Special Agent Finnegan
by Mimi Barbour

When Special Agent Finnegan O'Reilly gets shot, and the news brings on his father’s heart attack, he decides to take leave from further undercover assignments. The O'Reilly has suffered enough and Finn can’t be the cause of more distress for this beloved old rascal. Then his boss forces one more case on him - to take place in their own pub. Acting as the target to expose serial, suicide killers rampaging through New York City, Finn must play the part of a wife-beater, a cheating husband and an all-time jerk. No problem, until he meets his make-believe wife.

Renée Knight enjoys her job as a New York City cop. Her disguises have become a permanent fixture in her life, and no one knows what she really looks like. Except for the father she loves fiercely… the man, whose suicide makes no sense. If it means going undercover in an Irish pub where the culprits hang out, she’s their girl. Playing the wife of the bar owner to catch the killers—easy. But they never intend for her to fall for this guy, she does this all on her own. Now she has to hire the assassins to arrange his suicide. Can she catch them, before they complete the mission?


Tis The Season
by Mimi Barbour

Loveable Christmas Angel - This wonderful Christmas story takes place in Waikiki, Honolulu; a magical city where anything is believable. Leilani is about to find out just how angels scheme to make romance happen for those in their care because Angels really do love romance.

Together For Christmas - Just because Abbie’s spirit is locked inside Marcus’s body, Christmas is coming and there’s a thousand chores needing to be done. An orphanage is relying on her to create a special holiday and he’s the only one who can make it happen….with her gentle prodding that is!

She's Not You - Sick and widowed, running scared from a man who insists she belongs to him; Belle is forced to let the charmer down the hall help out. Not just for her sake, but its Christmas, she’s in trouble and her little girl has decided their sympathetic neighbor is her special hero.




Kozy up with the rest of the #eNovAaW Kris Kringle Authors



Jackie Weger

A South Alabama native, Jackie Weger has been writing novels off and on for thirty years. She enjoys destination travel--going to new and strange places, meeting the natives, learning their customs, their foods, how they survive good  times and bad. She lived part of one winter with trappers in the Louisiana Swamps, volunteered at a sister of Mercy Mission in Colon, Panama--and had one of the most interesting conversations in her life with an old man and his dog as they sat on a bench waiting for a train in the Village of Versailles. Jackie loves books, coffee, tea, cats, gossip and all things Southern.





The House on Persimmon Road
by Jackie Weger
Paperback: Amazon

The Reluctant Hero
by Jackie Weger



Donna Fasano

USA Today Bestselling Author Donna Fasano has written over 30 romance and women's fiction books that have sold 4 million copies worldwide. Her books have won numerous awards and have been published in nearly 2 dozen languages.





An Almost Perfect Christmas
by Donna Fasano
Paperback: Amazon

Her Fake Romance
by Donna Fasano
Paperback: Amazon




So what or who is #eNovAaW?

eNovel Authors at Work is a group of indie authors who believe in paying it forward…

We are dedicated to helping one another to understand the challenges facing writers in the digital universe.

Everything we discover will find its way into these pages, to help authors and readers alike to navigate the ever-changing world of books.

Our goal is all about THE BOOK. We help each other to get our books noticed and expand our audiences. Indie Publishing is constantly changing, and we do our best stay informed.

Our members can participate in individual and group promotions.

Whether an author has published one book or ten, success requires diligence, dedication, and focus. We don’t know all the answers, but we are learning who to ask, who to listen to, and how best to use the tools available to sell BOOKS.

While we respect an author’s choice in what he or she writes, we do not promote erotica, gratuitous sex, or violence.

Right here is where you can subscribe to our newsletter (at the top of the sidebar on any page). eNovel Authors will only land in your mailbox when a good book is free 99 cents or a special deal . Now and again we’ll tell you about a new release, a blog hop, or a book we discovered that made us laugh or cry or dream.






Thursday, December 11, 2014

Incredible "Video" Book review for Special Agent Finnegan by Mimi Barbour



I have to share a secret with you and you will probably shake your head or laugh!!
You know those buttons at the end of some blogs - the social media ones?

Well I never pushed the "B" because it said Blogger and I had no idea what would ensue if I pushed it. Today, after watching this video, I was so stoked I pushed all the share buttons I saw and this was one of them. I went back to work and forgot about it.

Then...I came to my blog to check on my posts for tomorrow and darned if I didn't see this weird page.

So...now I know what the button is for LOLOL!!

Kozy up to Kris Kringle - author Donna Fasano @donnafaz #99cents

Click the banner for the tour stops!


Donna Fasano

USA Today Bestselling Author Donna Fasano has written over 30 romance and women's fiction books that have sold 4 million copies worldwide. Her books have won numerous awards and have been published in nearly 2 dozen languages.




It’s the holidays! Let’s celebrate with a delicious recipe. When you cook Caponata, your house will be filled with a wonderful onion, garlic, bacon aroma that will set off your salivary glands and have your family running for the dinner table. Can’t find perciatelli pasta? You can substitute fusilli, linguini, or plain spaghetti. Enjoy!

Carbonara

1/4 cup extra virgin olive oil
2 onions, chopped into 1/4 inch cubes
3 cloves garlic, minced
1/2 pound bacon slices, cut into 1/2 inch pieces
1/2 cup heavy cream
1 pound perciatelli pasta
1 cup Parmesan cheese, freshly grated
3 egg yolks, beaten

Heat the oil in a large frying pan. Add onions and garlic and sauté over medium heat until translucent, about eight minutes. Add bacon and cook until bacon is to desired crispness. Whisk in the heavy cream until fully incorporated. This is your sauce. Keep warm. Meanwhile, cook pasta in a pot of boiling, salted water. Cook to al dente (as per package directions). Drain pasta well and return hot pasta to pot. Add Parmesan to pasta and toss to coat. Add the egg yolks slowly, tossing the hot pasta so that all strands are coated. Place pasta onto a large platter and spoon cream sauce over top.

Serve with a green salad and fresh bread for sopping up all that creamy, rich deliciousness!


An Almost Perfect Christmas
by Donna Fasano

***USA TODAY Bestselling Author***   "...heart-wrenching, sweet, touching, and requires a box of tissues." ~USA Today

When it comes to business, Aaron Chase knows how to succeed. But when his daughter, Izzie, asks him for the perfect family Christmas, the handsome widower feels at a loss about how to make his little girl's dream come true.

Pediatric Nurse Christy Cooper has dedicated her life to taking care of children. She agrees to act as Izzie's stand-in mom for this special holiday and throws herself into making the child's Christmas wish a reality. Maybe this selfless act will somehow alleviate her secret regrets and failures of the past.

The holiday is filled with fun and laughter, and it's amazing how three short days can be so life-changing. When the impish eight-year-old talks the adults into acting out a silly, make-believe wedding, young Izzie is certain the magic of the season will turn the pretend vows into the real thing. The little girl wants her daddy to have Christmas in his life--every single day.


Her Fake Romance
by Donna Fasano

USA TODAY BESTSELLING AUTHOR!

"The author's style was pure delight, fun and funky. Modern and very entertaining. I never would have thought that a fake romance could be so funny and emotional at the same time. HJ Top Pick!"  ~HarlequinJunkie.com ♥♥♥♥♥

"Mom, get a life!"

Her teenage daughter's words are daunting. True, struggling single mom Julia Jones hasn't had a date in over a decade, but she could still catch a man--if she needed to! So Julia, who claims not to want a husband, finds herself entangled in a fake romance.

Ryan Shane is tall, dark, and devastatingly handsome. And he just so happens to need a no-strings date himself. Their plan is perfectly thought out. Until a conveniently staged good-night kiss turns into very inconvenient passion...

This book contains bonus material that includes several delicious recipes!




Kozy up with the rest of the #eNovAaW Kris Kringle Authors



Mimi Barbour

Author, Mimi Barbour, has five romance series at this time. The Vicarage Bench, a Spirit-travel, Time-travel Series / Angels with Attitude Series – Angels Love Romance / The Vegas Series—fast-paced, thrilling and loved by readers / Elvis Series—make an Elvis Song a book, and her latest suspense series with gritty characters, constant conflicts and emotional highs and lows sharing humor on every page, The Undercover FBI series.

“Mimi says - I've taken early retirement on Vancouver Island to spend my days and many nights, hovering over my computer and spinning the stories that have been vying for my attention over the years.

My husband is supportive, drags me out to feed me and plans occasional forays into the outside world. I have a son who makes me happy I was born a woman so I could be his mom, and a niece whose family adds to my full cup of happiness.





Special Agent Finnegan
by Mimi Barbour

Tis The Season
by Mimi Barbour



Jackie Weger

A South Alabama native, Jackie Weger has been writing novels off and on for thirty years. She enjoys destination travel--going to new and strange places, meeting the natives, learning their customs, their foods, how they survive good  times and bad. She lived part of one winter with trappers in the Louisiana Swamps, volunteered at a sister of Mercy Mission in Colon, Panama--and had one of the most interesting conversations in her life with an old man and his dog as they sat on a bench waiting for a train in the Village of Versailles. Jackie loves books, coffee, tea, cats, gossip and all things Southern.





The House on Persimmon Road
by Jackie Weger
Paperback: Amazon

The Reluctant Hero
by Jackie Weger




So what or who is #eNovAaW?

eNovel Authors at Work is a group of indie authors who believe in paying it forward…

We are dedicated to helping one another to understand the challenges facing writers in the digital universe.

Everything we discover will find its way into these pages, to help authors and readers alike to navigate the ever-changing world of books.

Our goal is all about THE BOOK. We help each other to get our books noticed and expand our audiences. Indie Publishing is constantly changing, and we do our best stay informed.

Our members can participate in individual and group promotions.

Whether an author has published one book or ten, success requires diligence, dedication, and focus. We don’t know all the answers, but we are learning who to ask, who to listen to, and how best to use the tools available to sell BOOKS.

While we respect an author’s choice in what he or she writes, we do not promote erotica, gratuitous sex, or violence.

Right here is where you can subscribe to our newsletter (at the top of the sidebar on any page). eNovel Authors will only land in your mailbox when a good book is free 99 cents or a special deal . Now and again we’ll tell you about a new release, a blog hop, or a book we discovered that made us laugh or cry or dream.