Recently, I listened to a seminar on
newsletters where the speaker strongly urged anyone who had a product for sale
to send out letters at least once a week and always be prepared to reward the
reader in some way for opening and reading the post. Giving the reader an incentive
for reading my news made sense, whether it is a bit of humor to brighten their
day or maybe a chance to win a gift certificate or even a free book. I could do
that. But not four times a month.