Thursday, February 16, 2012

Step #3 of author Mimi Barbour’s thirteen promotional steps


Step #3 - Newsletter
Soon after my website was up and running, I asked my webmistress, who was also a multi-published author, what were her suggestions for the best promotional tactics. She suggested starting up a newsletter. Her idea was that anyone who signs onto your newsletter is interested in what’s happening to you, and they will stay with you as long as you don’t inundate them with too much 'yada yada' (my words) about inconsequential nothings – write when you have news! This has been one of my best-loved choices. Shamelessly, I started the newsletter using all my personal friends’ names, and then we set it up on my website that anyone who wants to follow me can enter their e-mail address. It’s lovely to see new people every time I send out another blurb, which I only do when I actually have something super to tell them (new contracts, books being released, etc.)

After three years, I still enjoy writing the newsletter, but I’m not sure if it’s a strong promotional tool. I do have the ability to see how many people open them, but I have no idea if they actually read my news, or if any sales can be directly attributed. I only write the newsletters periodically during the year, keeping to my promise of sharing the big news and not just the regular small stuff like a new review, or that I finished another chapter in the WIP, etc.

I have about 350 people on the list, but since I started blogging just recently, I mostly direct everyone to my blog rather than my website and so the ‘sign-ups’ from that avenue have slowed down some. Soon, I will figure out how to hook the newsletter to my blog and collect the names in both places. Another ‘to-do’ for that infernal everlasting list.

I’ve been blog-hopping recently which brings more traffic to my page, and so I came up with a brilliant plan. I’ve warned everyone who enters a contest on my blog and leaves their e-mail address that I’ll be automatically adding them to my newsletter. Not only has my list begun to grow again, but hopefully with this practice, I’ll find lovely new readers and maybe they’ll find an author who writes the kind of books they want to read. A win-win situation!

For this Randon Acts of kindness Blog Hop I will be happy to present the lucky winner with a $10 Amazon Gift certificate. All you need to do is leave a comment with your e-mail address. And, I'll be adding your names to my newsletter list, so I hope you won't mind getting a periodic note from me telling of new releases and special news!

Also, anyone who is willing to write a review for My Cheeky Angel needs only to e-mail me at mimibarbour@hotmaildotcom and I will gladly send you a free pdf copy. There's a promo I'd love to enter, but I need at least 20 reviews before they'll accept me. I only have 9...sigh!!

Latest review for My Cheeky Angel!
another 5 stars
so cool!!

5.0 out of 5 stars My Cheeky Angel, February 3, 2012
This review is from: My Cheeky Angel (Angels with Attitudes) (Kindle Edition)
My Cheeky Angel (Angels with Attitudes)

I started reading My Cheeky Angel the other day and couldn't stop.
Somewhere around 2:30 to 3:00 in the morning I finished it but it's been
quite awhile since I stayed up because I just had to see what happened
next. I loved Annie and Ty along with their guardian angel, Celi. It was a
nice twist to have an angel with a gravelly voice from smoking in place of
some ethereal being who seems too perfect to have ever been an earth bound

Pat Amsden
(I luv Pat!!!)



  1. Add me to the list. Email is farinrochelle+blogmail (at) gmail(dot) com. Thanks for the great giveaway.

  2. Thanks for the giveaway. GFC follower.

  3. thanks for the chance to win
    gfc -catherine c

    catherine0807 at hotmail dot com

  4. I'd love to receive your newsletter thank you.

    GFC: Mary Preston


  5. Would love to review it, sent you an email. Thanks for the giveaway!

    GFC Heather Schrock
    hschrock24112 at yahoo dot com

  6. Thanks for the giveaway

  7. Thanks for participating in the hop.

  8. I'm happy to be added to your list, Mimi!! Thanks so much for the giveaway:)

    jwitt33 at live dot com

  9. I would love to be entered and added on to the list, Mimi~

    lilianxcheng At

  10. Looking forward to your newsletter, and thanks so much for the chance to win an awesome prize!


  11. Please add me to your list, Thanks for the giveaway!

    kimberlybreid at hotmail dot com

  12. Thank you so much for this great giveaway! Im already a subscriber!
    tishajean at

  13. Thanks for the giveaway.

  14. Thanks for the giveaway!

    volta2173 at sbcglobal dot net

  15. Count me in!
    wilburnnewsome atyahoodotcom

  16. I follow you thru GFC Laura J
    and would love to get updates from you. :)
    landfjacobson @

  17. Thank you for thi chance to winplease add me to your newsletter list .Have a great weekend
    gfc follower wanda f

  18. Thanks for the amazing giveaway!

    elizabeth @ bookattict . com

  19. Thank you SO much for this generous giveaway!
    kitty32504 at cox dot net

  20. Your book sounds cute! I bet you will have no problem getting more reviewers so you can get the promotion. Good luck! Thank you for the giveaway!

    books4me67 at ymail dot com

  21. Thanks for the great giveaway!!

    sweepingtheusa at gmail dot com

  22. Thank You!

    kpuleski at gmail dot com

  23. Thanks for the great giveaway.

  24. Thanks for the giveaway!

    wendyhines at hotmail dot com

  25. I hope you can get more reviewers soon :D
    email: puieread at yahoo dot com

  26. Thanks for the great giveaway!!!

  27. Thanks for the great giveaway!
    lexie.bookbug at gmail dot com

  28. Thanks for the giveaway!
    throuthehaze at gmail dot com

  29. Thanks for the giveaway.
    sstrode at scrtc dot com

  30. Thanks for doing this giveaway!

    theangrypollo{ AT }yahoo{DOT }com

  31. Thank you! Would love to win!

  32. Here's my email:
    I appreciate you hosting this content!

  33. Hi! Thank you! This is a wonderful giveaway.
    inmybookcase at yahoo dot com

  34. Thanks for the giveaway :)

  35. Thanks for the giveaway!

    darlenesbooknook at gmail dot com

  36. Thank you all for your lovely comments and best wishes. I want to congratulate the winner for the $10 Amazon Gift Certificate who is Pixel Berry Pie.

    xo Mimi