Monday, July 6, 2015

The choice of authors #3 – Who are the right people to be your collection? #NYTimes

#3 The choice of authors – this decision made a huge difference. I have no doubt we were each chosen because of either being a titled author (USA Today, New York Times or Amazon Best-seller), someone with great sales or a social media buff who had a huge following on Facebook, Twitter and a street team they could bring into play. How did the organizers find these professionals? Most of us were invited by another already recruited. For instance - I was invited by one of the brides who I work with in those collections. And I’m sure the others have a similar story – it’s a bit of who you know!!

It’s a proven fact that getting your toe in a door can happen a lot quicker if the doorman’s someone who you know or is friends with someone else who owes you a favor.

It’s the same way in the book publishing world too. Every one of the girls who were invited to be a part of Summer Fire were there because they knew someone. In fact, it’s the same with all the book collections I’ve been involved with.

Every time we’d try to come up with the full roster of authors we wanted to join us, it was always thrown out to the original few – who do you think will fit in? The first names everyone would offer were those with titles.

Face it, popular authors bring the readers. Usually they have large street teams, lots of followers on Facebook and active social media links. When you’re trying to push a book as hard as you have to in order to hit the New York Times, you need as many of these kind of people with that much power as possible.

Just a hint: Don’t forget the worker bees. Many times, more famous authors are so busy writing to deadline that they don’t have any time or energy left to add to the social media side. They don’t mind sharing their name but when it comes to the daily promo grind, it’ll be left to others. So... unless you have a group you can rely on to help with this area, find a few authors who are really active.

One of the big pluses we came across in Summer Fire was healthy newsletters that some of the authors were able to rely on. For the last couple of years, I’ve been working on my personal newsletter and wished I’d started a lot sooner. It isn’t easy to build up an audience but it can be one of the best promotional tools in your stable. And trust me - it’s also very much of a draw to the organizers of a potential collection.

Speaking of newsletters…

As I’ve mentioned before, I have recently started a group called Author’s Billboard.  And one of our most important goals is to build a joint newsletter as large and as fast as we can. This will enable us to promote as a group and provide our wonderful fans with a whole bunch of amazing reading choices from best-selling writers. If you have a few seconds, please subscribe. We promise to provide you with unbelievable deals.

Authors Billboard Red White and Books Giveaway - final-05

The Authors' Billboard presents the Red, White & Blue Giveaway!

Enter for a chance to win a $50 Amazon Gift Card and over 40 ebooks from Best-Selling Authors!

Entry form closes July 31st, 2015 and 42 winners will be chosen at random!





  1. Great job, Mimi! Happy to be one of your fellow authors in the Summer Fire Set, and our Brides. It has created great friendships, starting with you!

  2. You are so right Mimi. Often it's not what you know but who you know!

  3. I'm honored to be a part of Dangerous Encounters and count my blessings every day for friends like you!
    Jacquie Biggar