Tuesday, December 16, 2014

My secrets for getting ‘Tis the Season from #250,000 rank to under #50 in a few days. #Amazon


Recently, I was on a huge promotion for my book ‘Tis the Season and I want to share with you some of the reasoning behind the steps I took.
I’ve always known that one single promotion for any book might give it a small blip, create a few sales - if you’re lucky - but within the same day or the next, the sales drop and the ranking follows. I’ve had that happen numerous times. And… in many cases, I never made back the investment it cost me and realized promoting could be a losing proposition.
But this time, I decided to use a huge and expensive market like BookBub $612 (including the UK portion) and then work around it. For instance, once I knew the date, I started organizing more adverts for the days leading up. I know it can be difficult. Since BookBub only plans 30 days in advance and many of the other promoters can be booked up for months, you might not get the exact one’s you want, but there are a lot of places out there to choose from.
The idea is to make sure you get your ranking as high as possible before the big guy hits. For example, my book was ranking in the #250,000 area when I began the journey. Wednesday, two days before it was to be on Book Bub, I had it on Romance E-Book Deals $22.50 and Book Booster $30.  I’d also started a book tour called Kozy up with Kris Kringle with two fabulous authors, Donna Fasano and Jackie Weger, and we were all furiously promoting the three days of that blitz. I featured two books in that event – ‘Tis the Season and Special Agent Finnegan.
On the Thursday, I set up 'Tis the Season on the silver option with OHFB $75 (One Hundred Free Books) and Read Cheaply $0 
Then came the big day! I was lucky to get BookBub’s date on a Friday, Dec 12th. That day, I was all over Facebook and putting the book over the better sites where they accept blatant selling posts. Three of the best ones are:
I also scheduled mega tweets, so there were a lot floating around. And…my blog, which is hooked up with Triberr, was hopping for the three days of the Kris Kringle posts which I - of course - featured. That meant those tweets were constantly out there in twitterland.
Not wanting the tide to change too quickly, I decided that I needed to keep the momentum going and so I also set up another promotion for the day after – the bestselling day of the week – Saturday. BookSends $100 is one of my favorite places to spend my money and didn’t let me down.
Now - before my book hit BookBub, it was already ranking in the #2,000 range and that really helped it get as high as #36 YAY!!! with three #1 category places DOUBLE YAY!!! At one incredible point, I was on Amazon's best-selling list right behind Nora Roberts!! No freakin way!!! Oh Yeah!! (Next blog on what to do with your categories during this time - so check back)
 
Because I set the book up for a steady climb, my understanding is that Amazon’s algorithms will maintain the book’s leverage for longer than the one crest and it seems to be happening. On Sunday night, after midnight, the book ranked at just under #200, so I upped the price to $2.99 to ride the downward wave. Then I added a $50 Facebook Boost to my promotional push.
  
Today, it’s still at #767 and in 3 different categories so I’m very happy. I will continue to promote it through my own efforts until this coming weekend when it will be on eReader News and hopefully take off for one more trip.
 
***I must add here that I had deliberately kept the price for ‘Tis the Season at the $4.99 level right until Wednesday, which was low considering the three full-length books in the collection are regularly priced at $2.99.(Although I will admit to them being on sale most of this month for 99 cents....ahem!) But, I understand that most promoters wanted a good price drop to make the sales more captivating for their followers and I knew that it would look good to see the regular price at $4.99 dropped to 99 cents on their newsletters.
 
Don’t you just love this season!! Best book-selling month of the year!!!



 

15 comments:

  1. Thanks for the great info Mimi, I took notes :)
    Merry Christmas,
    Jacquie Biggar

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    1. Hope it helps, Jacquie. Not everyone can afford these, promoter's costs but I'm sure the same can be done on a smaller scale.
      Merry Christmas to you also, my friend xo

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  2. This is wonderful, Mimi. So happy for you, and I need to take notes too! Awesome, and so well deserved.

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    1. Thanks Patrice! I hope this can be of some help xo

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  3. Thank you, Mimi. A wealth of useful information here. I hadn't even heard of some of these places, but will now check them out. Good luck with your continuing promo and Merry Christmas.

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    1. Hi my friend - my results were so good, I just had to share and hope the info will help someone else :-)

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  4. Congrats, Mimi! You are promo genius!

    Donna Fasano
    Author of An Almost Perfect Christmas
    Join my Street Team: Prima Donnas

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  5. Congratulations on the successful book push, Mimi!

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    1. Thanks Corinne. I'm just glad that Bookbub co-operated LOL!! Now my fingers are crossed for next month :-)

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  7. Mimi, thank you for sharing your methods and success. Is it better to do this promotion on BookBub with a box or a single book? Do you think January would be too late in the season for success?

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    1. Mona, I don’t think it matters to BB if you submit a single book or a collection. I tried four times with single books before they accepted my submission for a collection… but the last BB ad I had was Special Agent Francesca which is a single title. I think what matters is… if on the day you apply they need a book in your genre that fits into their list and if you meet all the other criteria ( professional cover, etc) they will chose you. They might ask you to take a different date but they’ll fit you in close to those dates if they can. One thing I’ve learned is to keep track of the all the dates I’ve applied and which book because you must wait 30 days before trying that SAME book again. But… in the meantime, you can keep trying with other books. Now that they have the UK (and it’s so much cheaper) you can try for that venue. Unfortunately, they will not let you run an ad on both the UK and US at the same time. As far as using a holiday book in January, sure – I’d try. They’re still selling well then. Good luck and let me know if you get in. xo

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    2. Hope this info is helpful, Mona :-)

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