Wednesday, April 3, 2013

Pricey Advertising - Should I or Shouldn't I??

 
 

I’ve just taken a workshop on how to promote with Google and I find everything about that type of                       advertisement overwhelming. The costs are really high and I’m thinking maybe I’m not quite ready to spend that kind of money right now.

My promoter has warned our group that unless we have a consistent ranking of #5,000 or less on any book, we should not put our prices up past 99 cents. Sadly, all my books are priced at – you got it - the bargain price of
99 cents!!

It’s hard to stop myself from marking them up when I see competition pricing their books at $2.99 and $3.99, but then I check their ranking, and in most cases, I get it. It’s the numbers of books being bought that matter, not the prices. So therefore, what she says makes sense and keeps me from following the others.

It’s about those darn algorithms. If Amazon sees your book staying at a consistently higher ranking, I understand that they automatically pick you up and put you out in enough queues in order to try and help you stay there. Good thing – right???

And every time I have played with prices, my books drop rather quickly and drop hard. I lose ground and then it takes all kinds of promotions to get the darn book back into a higher bracket again.


I guess what we all need to do is write lots of books and gain new readers with each new book released – easier if you’re writing a series – and once you have a number of books selling fairly well – then the time will come to put out the big bucks for the Google kinds of promotion.

Now that’s when the prices can be increased to make the payment of the advertisement cost effective.

Oh Happy Days!!!
 

 
Another great type of promotion is giving your books away for FREE!!!
 
 
And FREE PARTAY will be doing that very thing for you April 2 & 3
 Roll the Dice from the
Vegas Series
and...
 
 
My Cheeky Angel from the Angels with Attitudes series will be available free as my
gift to you.

Share the good news with all your friends!!
 

4 comments:

  1. Advertising is a pricey business. And at 99 cents a book. Can any of us afford it? I am reminded of the old story of a man faced with the advertising conundrum. He said: "We know only fifty percent of our advertising is working. We just don't know which fifty percent."

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  2. Caleb - you are so right! Now I'd pay for that information!!! :-)

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  3. Keep up the good work! Thanks for paving the way. Don't forget you inspire writers like me who haven't published anything yet!

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  4. Thanks for your kind words Mizmeliz. I hope in my small way that I do help others and if you ever have questions for nany reason, just contact me from my website http://www.mimibarbour.com

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